Apple Music. A threat to Spotify?
Apple has launched its streaming music service to compete with Spotify and Tidal.
The firm officially unveiled the Apple Music app at 11am by releasing an update to its iOS software.
Users will get a free three month trial of the new service, after which it will cost 9,99€ per month or 14,99€ for a family account.
This update also moves audiobooks to iBooks, instead of the Music app, and includes new ways to browse and buy titles from within iOS, and fixes several bugs in the software.
Apple described its all-new Music app as 'All the ways you love music. All in one place.'
'We want to give you the right song, at the right moment, all on demand,' it said.
It will stream songs, and also feature a 24 radio station called Beats One, and a smart prediction service to recommend songs.
It is available as a single app on iOS and consists of three main features - a music service, a global radio station and a social network for artists to share with fans.
This includes 'tens of thousands of music videos' with no adverts.
The new service was introduced last month by Jimmy Iovine, who became an Apple employee when Apple bought his company Beats and includes 'tens of thousands of music videos' with no adverts.
Apple also revealed that a host of stars including Dr Dre, Elton John and Pharrell Williams will present shows on the Beats 1 service that accompanies the music streaming app.
It is really straightforward and easy to navigate, works well between devices and best of all, if you have a family of Apple device users, you can select the family subscription.
To start with, the app asks you some simple questions about your tastes in music and artists, then compiles a library especially for you. Over time, as it gets to know your tastes better it will be able to finely tune your library suggestions.
You can also follow artists directly with its built in social media style @connect allowing you to show them the love (or not).